NASA Langley, Fly, Explore, Land — Anywhere
NASA Langley Brand Story
Tasked with telling the NASA Langley brand story, I was challenged to: spotlight groundbreaking engineering, inspire internal innovation, and make complex ideas relatable to the public.
I immersed myself in NASA’s culture, connecting and collaborating with engineers and NASA leadership to understand their mindset and mission. From this, I developed a brand narrative centered on: Fly Anywhere. Explore Anywhere. Land Anywhere.
As creative lead, I wrote the script, designed the visual language, and directed cross-platform production, from storyboards to animatics. We explored XR, AR, and 4K storytelling, but we ultimately had to balance innovation with budget.
Blending traditional design with AI-enhanced tools, I ensured both efficiency and creativity. The final result? A dynamic, accessible brand experience built to inspire and evolve.
NASA Fly, Explore, Land — Anywhere - Animatic
The story that follows in the video animatic above employs a narrative framework that seamlessly weaves between real-world scenarios and the dedicated engineers who bring them to life. By employing the guiding principle of "Fly, Explore, Land—Anywhere," we invite you to journey with us through three distinct acts. These acts bridge the gap between our terrestrial home and the boundless expanse beyond, illuminating the tangible impact of today's engineering endeavors on the future.
